# What price does this markup give?

Enter what the item costs you and your markup. See the selling price, your profit and your margin.

 Cost ($)
 Markup (%)
 Or: selling price ($, overrides markup)

Leave the selling price at 0 to work from the markup.

### What popular items resell for today

| Item | Cheapest | Typical | You keep (typical, after eBay fee) |
|---|---|---|---|
| [RTX 5090 32GB](https://sharpest.ai/gpus/rtx-5090) | $3,411 | $7,019 | $6,064 |
| [GTX 1080 8GB](https://sharpest.ai/gpus/gtx-1080) | $101 | $140 | $120 |
| [Xbox Series X](https://sharpest.ai/consoles/xbox-series-x) | $490 | $725 | $626 |
| [Sony DualSense controller](https://sharpest.ai/consoles/dualsense) | $33 | $63 | $54 |
| [Samsung Galaxy Z Flip3 128GB unlocked](https://sharpest.ai/phones/galaxy-z-flip3-128gb) | $60 | $69 | $59 |
| [Samsung Galaxy Z Fold5 256GB unlocked](https://sharpest.ai/phones/galaxy-z-fold5-256gb) | $237 | $237 | $204 |
| [iPad 11th generation (A16)](https://sharpest.ai/apple/ipad-11th-gen) | $210 | $401 | $346 |
| [Mac mini M4](https://sharpest.ai/apple/mac-mini-m4) | $613 | $750 | $648 |
| [Ryzen 7 7800X3D](https://sharpest.ai/cpus/ryzen-7-7800x3d) | $275 | $357 | $308 |
| [Ryzen 5 7600X](https://sharpest.ai/cpus/ryzen-5-7600x) | $120 | $185 | $159 |
| [Sony a7 III](https://sharpest.ai/cameras/sony-a7-iii) | $735 | $950 | $820 |
| [Nikon Z6 II](https://sharpest.ai/cameras/nikon-z6-ii) | $799 | $1,021 | $881 |

Current eBay asking prices (item + shipping), checked Nov 12, 2026. Use the typical price as a realistic selling price when you set a markup.

## Price and profit at common markups

## How it works

Selling price = cost × (1 + markup). Markup = (price − cost) ÷ cost. Margin = (price − cost) ÷ price, so margin = markup ÷ (1 + markup).

Selling on eBay? The [eBay fee calculator](https://sharpest.ai/tools/ebay-fees) takes the fees out first, and [is this a good price?](https://sharpest.ai/tools/price-check) shows what the same item lists for today.

## Questions

### What is the difference between markup and margin?

Markup compares profit with what the item cost you; margin compares profit with the selling price. Buy at $40 and sell at $60: the $20 profit is a 50% markup but a 33% margin. Markup is always the larger number.

### How do I calculate selling price from cost and markup?

Multiply the cost by one plus the markup. A $40 item with a 75% markup sells for 40 × 1.75 = $70.

### What markup do resellers use?

Retail stores often double the wholesale cost, a 100% markup called keystone pricing. Resellers who buy used items to sell on eBay often aim for at least 100% to cover fees, shipping supplies and items that don't sell.

### Does markup include selling fees?

No. Marketplace and payment fees come out of the selling price, so a 50% markup can leave far less after fees. Use the eBay or PayPal fee calculators to see what you actually keep.

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As of 2026-11-12. Canonical page: https://sharpest.ai/tools/markup