# Freeze-dried candy: the TikTok trend, and the brands you can buy Freeze-dried candy is ordinary candy with the water removed, which gives it “a light, airy and crispy texture,” per Confectionery News. TikTok helped drive it from small shops to the big brands: Skittles POP'd launched in 2024, M&M's POP'd Caramel in January 2026, and Ferrara sells freeze-dried SweeTARTS, Lemonheads and Spree. **149M** views on 97 TikToks we sampled **$1.36B** market in 2023 **$2.38B** expected by 2030 In scout's 2026-11-10 TikTok sample, 97 #freezedriedcandy videos had 149 million views. The global market was about $1.36 billion in 2023 and is expected to reach $2.38 billion by 2030, per figures cited by Confectionery News. Price tables: [Spicy](https://sharpest.ai/spicy)[Extreme foods](https://sharpest.ai/extreme) ## At a glance | Product | Claim | Lowest eBay | Amazon | |---|---|---|---| | [ Skittles Pop'd Freeze Dried Candy](#skittles-pop-d-freeze-dried-candy) | launched 2024 | [$12.24](https://sharpest.ai/go/extreme/skittles-pop-d-freeze-dried-candy/v1%7C406860164503%7C0) | [Check price](https://www.amazon.com/s?k=skittles+pop%27d+freeze+dried+candy&tag=sharpestai-20) | | [ M&M's POP'd Caramel](#m-m-s-pop-d-caramel) | launched Jan 2026 | [$8.00](https://sharpest.ai/go/extreme/m-m-s-pop-d-caramel/v1%7C227596727114%7C0) | [Check price](https://www.amazon.com/s?k=m%26m%27s+pop%27d+caramel&tag=sharpestai-20) | | [ SweeTARTS Freeze Dried](#sweetarts-freeze-dried) | Ferrara | [$19.19](https://sharpest.ai/go/extreme/sweetarts-freeze-dried/v1%7C177448804123%7C0) | [Check price](https://www.amazon.com/s?k=sweetarts+freeze+dried&tag=sharpestai-20) | | [ Lemonheads Freeze Dried](#lemonheads-freeze-dried) | Ferrara | [$9.80](https://sharpest.ai/go/extreme/lemonheads-freeze-dried/v1%7C145249472197%7C444433077925) | [Check price](https://www.amazon.com/s?k=lemonheads+freeze+dried&tag=sharpestai-20) | | [ Sow Good Freeze Dried Candy](#sow-good-freeze-dried-candy) | Irving, Texas | [$8.99](https://sharpest.ai/go/extreme/sow-good-freeze-dried-candy/v1%7C235908431774%7C0) | [Check price](https://www.amazon.com/s?k=sow+good+freeze+dried+candy&tag=sharpestai-20) | ## What the freeze-dried candy videos show Most videos are taste tests and before-and-after shots: a gummy or chewy candy goes into a freeze dryer and comes out puffed and crunchy. - Pick a chewy or gummy candy and its freeze-dried version. - Bite the regular one, then the freeze-dried one, on camera. - Show the crunch: break one in half next to your mic. - Rank them, or let viewers vote on the next candy. ### Do it safely - Freeze-dried candy is still candy: removing water does not remove the sugar. - Keep the bag sealed; it softens as it picks up moisture from the air. ## Freeze-dried candy to buy ### Skittles Pop'd Freeze Dried Candy launched 2024 [source](https://www.confectionerynews.com/Article/2026/01/20/mms-ferrara-jump-in-as-freeze-dried-candy-booms/) [eBay $12.24](https://sharpest.ai/go/extreme/skittles-pop-d-freeze-dried-candy/v1%7C406860164503%7C0)[Amazon](https://www.amazon.com/s?k=skittles+pop%27d+freeze+dried+candy&tag=sharpestai-20) Mars' freeze-dried Skittles; Confectionery News calls the 2024 launch “successful.” ### M&M's POP'd Caramel launched Jan 2026 [source](https://www.confectionerynews.com/Article/2026/01/20/mms-ferrara-jump-in-as-freeze-dried-candy-booms/) [eBay $8.00](https://sharpest.ai/go/extreme/m-m-s-pop-d-caramel/v1%7C227596727114%7C0)[Amazon](https://www.amazon.com/s?k=m%26m%27s+pop%27d+caramel&tag=sharpestai-20) Mars' freeze-dried caramel M&M's, launched in January 2026, per Confectionery News. ### SweeTARTS Freeze Dried Ferrara [source](https://www.confectionerynews.com/Article/2026/01/20/mms-ferrara-jump-in-as-freeze-dried-candy-booms/) [eBay $19.19](https://sharpest.ai/go/extreme/sweetarts-freeze-dried/v1%7C177448804123%7C0)[Amazon](https://www.amazon.com/s?k=sweetarts+freeze+dried&tag=sharpestai-20) One of Ferrara's freeze-dried lines, alongside Lemonheads and Spree. ### Lemonheads Freeze Dried Ferrara [source](https://www.confectionerynews.com/Article/2026/01/20/mms-ferrara-jump-in-as-freeze-dried-candy-booms/) [eBay $9.80](https://sharpest.ai/go/extreme/lemonheads-freeze-dried/v1%7C145249472197%7C444433077925)[Amazon](https://www.amazon.com/s?k=lemonheads+freeze+dried&tag=sharpestai-20) Ferrara's freeze-dried Lemonheads, per Confectionery News. ### Sow Good Freeze Dried Candy Irving, Texas [source](https://www.confectionerynews.com/Article/2026/01/20/mms-ferrara-jump-in-as-freeze-dried-candy-booms/) [eBay $8.99](https://sharpest.ai/go/extreme/sow-good-freeze-dried-candy/v1%7C235908431774%7C0)[Amazon](https://www.amazon.com/s?k=sow+good+freeze+dried+candy&tag=sharpestai-20) Described by Confectionery News as “an Irving, Texas-based leader in freeze-dried snacks.” We earn a commission on purchases through these links. eBay prices (item + shipping) read from our latest check; Amazon links open a search, so check the price there. Listed in no particular order. Each figure is the maker’s or the named source’s claim, as of 2026-11-10. ## Good to know - Market figures are from Grand View Research as cited by Confectionery News on 2026-01-20. - TikTok sample: scout's pull of 2026-11-10 (5,932 videos across 52 hashtags); views are what TikTok showed that day, not totals for the hashtag. ## Watch it [ ▶**Trying the New Skittles Pop'd Freeze Dried Candy - Regular and Sour** Snackolator · YouTube · 2024](https://www.youtube.com/watch?v=r_clro7K2Go)[ ▶**GIANT FREEZE DRIED CANDY PIZZA FAIL** Trendy Treats · YouTube · 2024](https://www.youtube.com/watch?v=lRMmEh-wEOQ) Videos open on YouTube. We don't make or endorse them; they show what the challenge looks like. ## More extremes [Hottest gummy bear](https://sharpest.ai/extremes/hottest-gummy-bear) [Hottest hot sauce](https://sharpest.ai/extremes/hottest-hot-sauce) [Fire Noodle Challenge](https://sharpest.ai/extremes/fire-noodle-challenge) [Sourest candy](https://sharpest.ai/extremes/sourest-candy) [Biggest gummy candy](https://sharpest.ai/extremes/biggest-gummy-candy) [Strongest coffee](https://sharpest.ai/extremes/strongest-coffee) [Hottest Takis](https://sharpest.ai/extremes/hottest-takis) [Carolina Reaper](https://sharpest.ai/extremes/carolina-reaper) [Hottest candy](https://sharpest.ai/extremes/hottest-candy) [Disturbing candy](https://sharpest.ai/extremes/disturbing-candy) [Black Death sour challenge](https://sharpest.ai/extremes/worlds-sourest-candy-challenge) [Strongest energy drinks](https://sharpest.ai/extremes/strongest-energy-drinks) [Ghost pepper](https://sharpest.ai/extremes/ghost-pepper) [Sourest gummies](https://sharpest.ai/extremes/sourest-gummies) [Hottest Tabasco sauce](https://sharpest.ai/extremes/hottest-tabasco-sauce) ## Sources - [Confectionery News: Freeze-dried candy craze grows, 2026-01-20](https://www.confectionerynews.com/Article/2026/01/20/mms-ferrara-jump-in-as-freeze-dried-candy-booms/): “a light, airy and crispy texture that offers a novel sensory experience” --- As of 2026-11-12. 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